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E-Commerce: Newest books
Too Busy to Shop: Market...
Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the m...
(2009)
Enterprise 2.0
Volume 2: The Behavioral Enterprise - How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually
Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and shows them the way forward. _Enterprise 2.0: How Technology, eComme...
(2010)
Enterprise 2.0
Volume 2: The Strategic Enterprise - How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually
Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and shows them the way forward. _Enterprise 2.0: How Technology, eCommerce, and W...
(2010)
Writing for the Internet...
A Guide to Real Communication in Virtual Space
by Craig Baehr and Robert C. Sc...
Intended for students—and everyone else who writes for online media—_Writing for the Internet: A Guide to Real Communication in Virtual Space_ is a landmark collection of grounded and practical applications about writing effectively and concisely. It cove...
(2009)
The New Handshake: Sales...
Sales Meets Social Media
by Joan C. Curtis and Barbara Giam...
With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfort...
(2010)
How to Design and Write ...
Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that en...
(2010)
Online Identity Theft
Using widely available Internet tools, internet thieves trick unsuspecting computer users into providing personal data, which they then use for illicit purposes, causing mistrust of online payment and banking services. This book defines identity theft andstudies how it is perp...
(2009)
The Social Media Marketi...
Social Media Marketing Book
by Dan Zarrella
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and...
(2009)
