II.3. COMPETITION POLICY Box 3.5. Corrective advertising orders More powers may also be appropriate for dealing with deceptive advertising The sanctions available appeared inadequate to undo the harm that a deceptive advertising campaign has done to the competitive process. Ordering the violator to publicise the fact that the previous advertisements were deceptive may have much less impact than the original advertisements did. The 2001 Report recommended giving the Authority the power to ensure that corrective advertising accomplishes that goal, of correcting the mistaken impressions that the deceptive advertisements had conveyed. And consideration might be given to treating violations the same way as violations of the Competition Act, in that fines could be imposed for original violations, not just for violations of the Authority’s orders. A presidential decree of 11 July 2003 setting out procedures for enforcing the law about misleading and comparative advertising now empowers the Authority to order corrective
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