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The Myths of Innovation
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- Contents
- Commitment to research accuracy
- Preface for the paperback edition
- + The myth of epiphany
- + We understand the history of innovation
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+
There is a method for innovation
- + People love new ideas
- + The lone inventor
- + Good ideas are hard to find
- + Your boss knows more about innovation than you
- + The best ideas win
- + Problems and solutions
- + Innovation is always good
- + Epilogue: Beyond hype and history
- + Creative thinking hacks
- + How to pitch an idea
- + How to stay motivated
- + Research and recommendations
- + Photo credits
- + Acknowledgments
- How to help this book: A request from the author
- About the author
- Index
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.
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Book Details
Authors
Categories
Business & Economics > General
Publishers
Publication year : 2010
License: All rights reserved ©
Times read: 1,235
