Prevention throw fear?
The state of fear appeal research
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- + PREVENTION THROUGH FEAR?
- + 1 INTRODUCTION
2 THE EFFECT OF FEAR APPEALS
- 2.1 Introduction
2.2 Models to Explain the Effects of Fear Appeals
- 2.3 Summary and Integration of the Models
3 FINDINGS IN FEAR APPEAL RESEARCH FROM 1980 TO 1995
- Can experienced fear influence health behaviour?
- What influence does the strength of a fear appeal have on the attitude change?
- What is meant by fear experience in the field of fear appeal research?
- Are there factors which moderate the message as regards the effect of fear appeals?
- What conclusions can be drawn from studies on expected self-efficacy?
- Is there proof of long-term changes in attitude due to fear appeals?
- Are some addressees particularly receptive to fear appeals?
- Are there other appeals with greater effectiveness than fear appeals (e.g. humour, eroticism)?
- Do defence processes exist which are activated if fear appeals are too strong?
- What effects do warnings regarding alcohol and tobacco consumption have?
- What findings have been obtained regarding the perception of the risks of behaviour harmful to health?
- Is it possible to alter risk perception?
- What is the significance of health-related convictions of control regarding the demand for preventive measures?
- Is the extent of attitude change the best criterion for assessing the effectiveness of a medium?
- What recommendations can be formulated for the design of preventive messages?
- What recommendations for the evaluation of education campaigns can be formulated on the basis of these results?
- Which key questions of fear appeal research should be investigated in the future?
- 5 REFERENCES
- 6 REGISTER OF NAMES
Volume 8 of the specialist booklet series "Research and Practice of Health Promotion" is an abridged version of an expert report on fear appeal research first published in 1998. It provides an overview of the current state of fear appeal research in the field of health education and health promotion. The paper centres on the question as to the effects of fear appeals on health-related and preventive behaviour.
The authors first outline the theoretical reference framework by presenting existing constructs for explaining preventive behaviour and theoretical models relating to the effectiveness of fear appeals. They subsequently present effects of fear appeals on the basis of examples from the fields of drug prevention, AIDS prevention, dental hygiene and eating habits. Based on their analysis, the authors formulate recommendations for the design of preventing messages and information.
With this volume, the BZgA is presenting another contribution to quality assurance in health education and health promotion. The objective is to promote the professional exchange and the establishment of a consensus concerning suitable concepts and strategies for health promotion and prevention, and to constantly improve their quality.
Research and Practice of Health Promotion; Vol. 8
Publication year : 2000
License: All rights reserved ©
Times read: 57