• Introduction

  Page V

• + Attract Visitors To Your Site

  Page 1

  • Your Web Site Promotion Plan

    Page 1

  • + Spreading the Word

    Page 3

    • Reciprocal Links

      Page 4

    • Web Rings

      Page 6

    • Shameless Self-Promotion

      Page 8

    • Return Visitors

      Page 10

  • + Adding Meta Elements

    Page 13

    • The Description Meta Element

      Page 16

    • The Keyword Meta Element

      Page 16

  • + Directories and Search Engines

    Page 19

    • Directories

      Page 19

    • Search Engines

      Page 25

  • + Tracking Visitors

    Page 35

    • Understanding Google Analytics

      Page 38

    • Signing Up for Google Analytics

      Page 40

    • Examining your Web Traffic

      Page 43

  • Colophon

    Page 53

To be a success, a website has to attract-and keep--visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free--service that tracks visitor activity on your site so you know which of your Web pages they love, and-just as important--which pages don't work for them. Using this information, you can fine-tune your site to keep the visitors coming. This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual.