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Google Advertising Tools
Cashing in with AdSense and AdWords
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- Table of Contents
- + Preface
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+
Part I. Making Money with a Website
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+
Chapter 1. Creating Successful Websites
- + Chapter 2. Creating Effective Marketing Plans
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+
Chapter 3. Driving Traffic to a Website
- + Submitting Your Sites to Search Engines
- Working with Google
- Taking Advantage of Site Mapping
- + Working with Directories
- + Becoming Popular by Generating Inbound Links
- The Power of the Press Release
- Unleashing Your Inner Blogger
- + Using Syndication Feeds to Your Benefit
- Creating Email Lists and Surmounting the Spam Problem
- Action Items
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+
Chapter 4. Nuts and Bolts of SEO
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+
Chapter 5. Making Money with Affiliate Programs
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Chapter 6. Making Money by Hosting Advertising
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Chapter 7. Understanding the Google Behemoth
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+
Chapter 1. Creating Successful Websites
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Part II. Cashing in with AdSense
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Part III. Working with AdWords
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Chapter 10. Using AdWords
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Chapter 11. Improving Performance
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Chapter 12. The Zen of AdWords
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Chapter 13. Advanced Performance Monitoring
- + Chapter 14. AdWords beyond CPC
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Chapter 10. Using AdWords
- Index
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaign's performance
Book Details
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Publication year : 2009
License: All rights reserved ©
Times read: 1,073
