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Inhaltsverzeichnis
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About this book

Cover
Page 0
Copyright
Page II
Credits
Page III
About the Author
Page IV
About the Reviewers
Page V
www.PacktPub.com
Page VII
Table of Contents
Page IX
Preface
Page 1
+ Chapter 1: A Blog Less Ordinary—What Makes a Great Blog?
Page 7
+ Chapter 2: Introducing our Case Study—WPBizGuru
Page 29
+ Chapter 3: Designing your Blog
Page 43
+ Chapter 4: Images and Videos
Page 99
+ Chapter 5: Content is King
Page 125
+ Chapter 6: Search Engine Optimization
Page 147
+ Chapter 7: Supercharged Promotion
Page 175
+ Chapter 8: Connecting with the Blogosphere
Page 211
+ Chapter 9: Analyzing your Blog Stats
Page 237
+ Chapter 10: Monetizing your Blog
Page 265
+ Chapter 11: Managing Growth
Page 291
Index
Page 315

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog.This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging.