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APIs: A Strategy Guide
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- Table of Contents
- + Preface
- + Chapter 1. The API Opportunity
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Chapter 2. APIs as a Business Strategy
- The Growth of APIs
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Why You Might Need an API
- You Need a Second Mobile App
- Your Customers or Partners Ask for an API
- Your Site Is Getting Screen-Scraped
- You Need More Flexibility in Providing Content
- You Have Data to Make Available
- Your Competition Has an API
- You Want to Let Potential Partners Test the Waters
- You Want to Scale Integration with Customers and Partners
- An API Improves the Technical Architecture
- + Chapter 3. Understanding the API Value Chain
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Chapter 4. Crafting Your API Product Strategy
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Chapter 5. Key Design Principles for APIs
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Chapter 6. API Security and User Management
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Chapter 7. Legal Considerations for Your API Strategy
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Chapter 8. Operating and Managing an API
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Chapter 9. Measuring the Success of Your API
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Chapter 10. Engaging Developers to Drive Adoption
- Chapter 11. Epilogue: Just the Beginning
Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You'll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.
Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.
Learn about the rise of APIs and why your business might need one
Understand the roles of asset owners, providers, and developers in the API value chain
Build strategies for designing, implementing, and marketing your product
Devise an effective process for security and user management
Address legal issues, such as rights management and terms of use
Manage traffic and user experience with a reliable operating model
Determine the metrics you need to measure your API's success
Test the closed alpha on paperc.com
Book Details
Authors
Daniel Jacobson, Greg Brail, and Dan Woods
Categories
Computers > Internet > General
Publishers
Publication year : 2011
License: All rights reserved ©
Times read: 193
