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WordPress 3 Search Engine Optimization
Optimize your website for popularity with search engines
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- Cover
- Copyright
- Credits
- About the Author
- About the Reviewers
- www.PacktPub.com
- Table of Contents
- Preface
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Chapter 1: Getting Started: SEO Basics
- Introducing SEO
- Improving your rank on all search engines
- Exploring the changing nature of search engines
- + Understanding a search engine's inner working
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Exploring on-page search ranking factors
- Weighing search factors
- Understanding the search algorithm
- Ranking factor: body content
- Serious ranking power: title tags and meta tags
- Using heading tags (h1, h2, h3)
- Optimizing code quality and load speed
- Menus, internal navigation, and link structure
- Image filenames and alt tags
- Text attributes: bold, italics, and underline
- Ranking factor: high page count
- Fodder for search engines: fresh content
- Using the subtle power of outbound links
- + Understanding off-page ranking factors
- + Converting visitors to customers: the third spoke of SEO
- Summary
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Chapter 2: Customizing WordPress Settings for SEO
- + Setting goals for your business and website and getting inspiration
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Knowing what WordPress already does for your SEO
- Understanding WordPress' economical architecture
- Building large sites quickly with WordPress
- Earning respect with search engines
- Leveraging WordPress' blogging capabilities
- + Displaying RSS feeds
- Automatically creating descriptive URLs with WordPress permalinks
- Creating reliable, text-based navigation
- + Engaging visitors with built-in collaboration, contribution, and community building
- Using update services
- + Understanding what WordPress doesn't do for your SEO
- Summary
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+
Chapter 3: Researching and Working with Keywords
- Building your site's foundation with keyword research
- Understanding relevance and the effect of short-tail and long tail keywords
- Developing a powerful long tail search strategy
- + Researching keyword search volume with online keyword tools
- Identifying and developing your keywords
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Gathering keywords: Thinking about your customer's (imperfect) intent
- Generating keyword ideas with online tools
- Generating alternative keyword ideas with Google Sets
- Generating alternative keywords with SEOTools Keyword Suggestion Scraper and Google Suggest
- Building keyword lists with common qualifiers
- Analyzing customers' search behavior
- + Building keyword lists with location names
- Following the people, following the money
- + Tuning and honing your keyword list
- + Finding new keywords
- Summary
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+
Chapter 4: Understanding Technical Optimization
- + Choosing a keyword-rich domain name
- + Creating an effective permalink structure
- + Optimizing your Page/Post titles and title tags
- A dying HTML element: meta keyword tags
- + Optimizing your body content
- + Optimizing heading tags
- + Improving rankings with optimized images
- The ultimate WordPress robots.txt file
- Optimizing with the XML Sitemaps plugin for WordPress
- SEO power tool: Google Webmaster Central
- Summary
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+
Chapter 5: Creating Optimized and Engaging Content
- Engaging visitors with your content
- Writing effective titles and headlines
- Using WordPress tags
- + Creating keyword-rich content
- Avoiding automated content plugins
- + Writing for your audience
- Writing to get results
- + Developing your writing style
- + Structuring your content using taxonomy and hierarchy
- + Hiring a writer
- Summary
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+
Chapter 6: Link Building
- + Understanding the importance of backlinks
- Authority links: what they are and why you want them
- Link anchor text
- Site-wide links and footer links
- Repetitive links from common IP addresses
- + How to measure your inbound links
- + Getting links through link directories
- Building links with super directories: Yahoo! directory and DMOZ
- + Building links with article submission sites and directories
- + Link building by commenting on blogs and forums
- + Building links through direct link requests
- + Building links by creating link bait
- Summary
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+
Chapter 7: Using Social Media
- What is a search engine?
- Going viral with social media
- Using LinkedIn to promote your business or website
- + Microblogging with Twitter for business
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Using social bookmarking sites to
promote your business
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+
Leveraging Facebook for a business
or blog
- Using Facebook to promote a new or existing business or blog
- Utilizing the full potential of Facebook
- Using a Facebook business page to promote your business or blog
- Using a Facebook group to promote your business or blog
- Choosing between a Facebook page and a Facebook group to promote your business or blog
- + Sharing content and connecting with others on Facebook: useful features and applications
- + Building a Facebook landing page
- Automating Facebook updates with FacePress II
- Going viral with the Share on Facebook plugin (and several others)
- Automating twitter posts with Tweet This
- + Promoting your business or blog with YouTube
- Summary
- + Chapter 8: Avoiding the Black Hat Techniques
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Chapter 9: Avoiding SEO Mistakes
- Pursuing the wrong keywords
- Poor internal anchor text
- Flash, JavaScript, image links, and other non-readable content
- + Poor site architecture
- + Over-optimizing to improve ranking
- Jumping the gun
- Using free hosted domains
- Forgetting verification tools
- + Ignoring local directory listings
- Paying for clicks when you rank organically
- Leaving stray pages in Google's index
- Failing to produce fresh new content
- Summary
- + Chapter 10: Testing Your Site and Monitoring Your Progress
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Appendix A: WordPress SEO Plugins
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All in One SEO Pack
- Dagon Design Form Mailer
- Duplicate Post
- Broken Link Checker
- Automatic SEO Links
- Google XML Sitemaps
- HeadSpace2 SEO
- Robots Meta
- SEO Blogroll
- SEO Smart Links
- Open in New Window
- Dean's Permalinks Migration
- SEO Friendly Images
- I Love Social Bookmarking
- WP Super Cache
- SEO slugs
- Future Posts Calendar
- Smart 404
- WPtouch
- Contact Form 7
- Smart YouTube
- WP e-Commerce
- Wickett Twitter Widget
- Share and Follow
- Yet Another Related Posts Plugin
- Facebook like button
- Quick AdSense
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+
All in One SEO Pack
- + Appendix B: Other SEO Resources
- Index
This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. This book is written for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster. Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.
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Book Details
Authors
Categories
Computers > Web > Search Engines
Publishers
Publication year : 2011
License: All rights reserved ©
Times read: 232
