Gamification by Design of Gabe Zichermann; Christopher Cunningham as eBook reading on PaperC.

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Gamification by Design

Implementing Game Mechanics in Web and Mobile Apps

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About this book

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, _Gamification by Design_ will show you how game mechanics can help you build customer loyalty. * Discover the motivational framework game designers use to segment and engage consumers * Understand core game mechanics such as points, badges, levels, challenges, and leaderboards * Engage your consumers with reward structures, positive reinforcement, and feedback loops * Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status * Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga * Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville "Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." > —Adam Loving
> Freelance Social Game Developer and founder of Twibes Twitter Groups