• The Entrepreneur at the Beginning of the Metaverse

  Page 2

• Second Life Business 101

  Page 3

• + Land: The Basics

  Page 4

  • Technical Understanding of Land

    Page 4

  • Understanding Virtual Real Estate in Second Life

    Page 5

  • The Mainland Real Estate Market

    Page 5

  • Zoning: Mainland

    Page 7

  • Zoning: Islands

    Page 8

  • + Buying Land: The Mainland

    Page 9

    • Buying Mainland: Things to Look Out for

      Page 12

  • Purchasing Estate Land

    Page 14

  • Renting

    Page 15

  • Buy or Rent?

    Page 16

• + Land Management

  Page 17

  • Dealing with Unruly Avatars on Your Land

    Page 24

  • Editing Your Land

    Page 25

  • + Selling Land or Transferring Land

    Page 26

    • Subdividing Land

      Page 28

  • + Building a House or Store

    Page 28

    • Knowing Your Site

      Page 28

• + Protecting What You Create

  Page 45

  • Copy Protection Within Second Life

    Page 46

  • Changing Permissions

    Page 47

  • Texture Permissions: A Special Case

    Page 47

  • + On Prims

    Page 48

    • The Digital Millennium Copyright Act (DMCA)

      Page 48

  • The CopyBot Scandal

    Page 48

  • Business Models and Protecting What You Make

    Page 49

• + Researching Your Business Strategy Within Second Life

  Page 49

  • + Businesses Within Second Life: Real-World Examples

    Page 50

    • Business example 1: Escape!

      Page 50

    • Business example 2: The wedding planner

      Page 50

    • Business Example 3: The banker

      Page 51

    • Business example 4: Banana Stein and Yxes Delacroix

      Page 51

    • Business example 5: The land baroness

      Page 51

• + Buying and Selling Land for Profit in Second Life

  Page 51

  • Tools of the Trade: Marketing Your Products and Services

    Page 53

  • Bringing Your Real Business to Second Life and Helping Others to Do So

    Page 54

Calling Second Life a game is a lot like saying that an airport is a nice place to take a trip. To some degree it is true, but most airports are not featured in travel brochures.

This Short Cut is not about the airport. Rather, it is about a destination. The destination is about how to make a profitable presence within Second Life --or, at the least, general guidelines on how to avoid losing money.