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Search Analytics for Your Site
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- Front Cover
- Table of Contents
- Copyright
- Dedication
- How to Use This Book
- Foreword
- + Chapter 1: How Site Search Analytics Can Save Your Butt
- + Chapter 2: Site Search Analytics in a Nutshell
- + Chapter 3: Pattern Analysis
- + Chapter 4: Failure Analysis
- + Chapter 5: Session Analysis
- + Chapter 6: Audience Analysis
- + Chapter 7: Goal-Based Analysis
-
+
Chapter 8: Practical Tips for Improving Search
- Accommodating Strange Query Syntax
- Determining What Your Best Bets Should Be
- Helping Searchers Auto-Complete Their Queries
- Helping Searchers Revise Their Queries to Get Better Results
- Designing Search Results Around Specialized Query Types
- Designing Search Results Around Specialized Content Types
- Summary
- + Chapter 9: Practical Tips for Improving Site Navigation and Metadata
- + Chapter 10: Practical Tips for Improving Content
- + Chapter 11: Bridging Web Analytics and User Experience
- Index
- Acknowledgments
- About the Author
- TESTIMONIALS
- Other Books from Rosenfeld Media
- Upcoming Books from Rosenfeld Media
- Keep Up With Rosenfeld Media
- Back Cover
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
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Book Details
Authors
Louis Rosenfeld Louis Rosenfeld
Categories
Computers > Web > Page Design
Publishers
Publication year : 2011
License: All rights reserved ©
Times read: 8
