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Storytelling for User Experience
Crafting Stories for Better Design
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- Front Cover
- Title Page
- Table of Contents
- List of Stories
- Copyright
- Dedication
- How to Use This Book
- Frequently Asked Questions
- Foreword
- + Chapter 1: Why Stories?
- + Chapter 2: How UX Stories Work
- + Chapter 3: Stories Start with Listening (and Observing)
- + Chapter 4: The Ethics of Stories
- + Chapter 5: Stories as Part of a UX Process
- + Chapter 6: Collecting Stories (as Part of Research)
- + Chapter 7: Selecting Stories (as Part of Analysis)
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+
Chapter 8: Using Stories for Design Ideas
- Stories evolve through the design process
- Brainstorming for new stories: Generative stories
- Brainstorming helper: The storytelling game
- Developing user research stories: Generative stories (again)
- Incorporating your user research into the brainstorming game
- Moving from brainstorming to concept: Expressive stories
- Stories that document design: Prescriptive stories
- Stories can be part of the brand story
- More reading
- Summary
- + Chapter 9: Evaluating with Stories
- + Chapter 10: Sharing Stories (Managing Up and Across)
- + Chapter 11: Crafting a Story
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+
Chapter 12: Considering the Audience
- The relationship between the audience and the story
- Details from user research help ground stories
- What if they think they know, but they don’t?
- Mirror stories are stories about ourselves
- The relationship between you and the audience
- How much are you like the audience?
- Is your relationship to the story the same as the audience’s?
- Do you bring different pieces of the puzzle?
- Help them get from here to there
- Use stories to advocate
- Bring them home safely
- More reading
- Summary
- + Chapter 13: Combining the Ingredients of a Story
- + Chapter 14: Developing Structure and Plot
- + Chapter 15: Ways to Tell Stories
- Chapter 16: Try Something New
- Index
- Acknowledgments
- About the Authors
- Contributors
- Back Cover
We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.
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Book Details
Authors
Kevin Brooks Kevin Brooks and Whitney Quesenbery Whitney Quesenbery
Categories
Computers > Web > Page Design
Publishers
Publication year : 2011
License: All rights reserved ©
Times read: 479
